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Marketing Strategy
Marketing Strategy

Question
Self-ImplementationMarketing Strategy
Angus Gill
Asked a question 6 months ago

Hi to the EOS Community. I am interested in the experiences of people implementing EOS from day 1 of their company ... over cost? What mistakes did you make?

3 comments
Travis RichardsMeghan Thomas

Liked by Travis Richards and 1 other

Answer
Answer
Marketing Strategy
What marketing metrics do you track in your Scorecard? I realize these will be different for every org. We are B2B, if ... media audience size). Open to ideas!
Jon Martin
RevOps Consultant
Answered 7 months ago

Here are a few thoughts - and I would think about this in the context of what you are hoping to accomplish. These are supposed to be leading indicators of your marketing, so I like to look at things like

  • Organic Traffic Growth
  • The conversion rate on the site
  • Size of your MQL/SQL list that you can nurture
  • Deals/Opps that marketing helped create

But, this really comes down to details about your b2b industry. i.e. deal volume, velocity, and the organizations you are selling to. 

Angela Williams

Liked by Angela Williams

Question
EOS ToolsMarketing StrategyIntegratorEOS ModelIDS
Walt BrownCertified EOS Implementer
Uncle Walt
Asked a question 11 months ago

Understanding the Future of Remote Work. Question = In 2022, considering only workers who can work remotely. How many ... employees want to come into the office?

21 votes
Mark Schmukler

Liked by Mark Schmukler

Answer