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Marketing Strategy
Marketing Strategy

I didn't find EOS until 17 years into running my company - but I can tell you that the biggest mistake we made in those first years was trying to be everything to everybody. Basically if we had the skills to do something we'd do it. Our marketing message was so muddy that prospective buyers were not even sure what we did.

It took me a long time to get here, but now I look when looking at the 1 and 3 year goals, I break down each initiative into rocks and assign budget and prerequisites to each. So, we... (More)

There are always lots of metrics you can track. The trick is finding the right ones that provide the most value, specific to your business. In one of my past companies, we had what I thought was a killer KPI doc - many tabs, lots of metrics, and even cool trend graphs. But, we spent way too much time reporting and not using most of the info. I wish I had EOS back then.

That said, here are three that I love... that might be ones to consider for you. Certainly, follow the EOS approach first. After you've got your... (More)