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Marketing Strategy
Marketing Strategy

A different twist to some of the standard marketing metrics like website leads and traffic is to add "Ideal Client" to the beginning. In the B2B space, If your Ideal Client/Target market is well defined, you probably have (or can get) a pretty good idea of the establishments that meet that ideal client criteria.

Another more salesy metric is the sales stage conversion rates as Debra Chantry-Taylor14 pointed out. There is a downloadable spreadsheet in the blog linked below that you can use to calculate the impact of improving the various stages of your Sales Process.
https://www.convergo.co/sales/how-to-move-needle-on-most-impactful-pipeline-metrics/32

We track leads, proposals sent out, and new engagements. We also track our marketing email campaign on our Marketing/Sales Scorecard (% open and % clicked through). 

Ken DeWittCertified EOS Implementer
Certified EOS Implementer - Alabama/Eastern Mississippi & Virtually

At the bottom of an article I wrote on Scorecards is a series of links that give examples by department and industry.  See the article here:  https://bit.ly/2SKHMEn59