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Marketing Strategy
Marketing Strategy
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A different twist to some of the standard marketing metrics like website leads and traffic is to add "Ideal Client" to the beginning. In the B2B space, If your Ideal Client/Target market is well defined, you probably have (or can get) a pretty good idea of the establishments that meet that ideal client criteria.

Another more salesy metric is the sales stage conversion rates as Debra Chantry-Taylor66 pointed out. There is a downloadable spreadsheet in the blog linked below that you can use to calculate the impact of improving the various stages of your Sales Process.

We track leads, proposals sent out, and new engagements. We also track our marketing email campaign on our Marketing/Sales Scorecard (% open and % clicked through).