Skip to main content

Marketing Strategy
Marketing Strategy
62 followers
3 questions
0 posts

Do you have questions about EOS?

Sign Up Now to connect with fellow entrepreneurs, EOS Implementers, and EOS Worldwide staff.

A different twist to some of the standard marketing metrics like website leads and traffic is to add "Ideal Client" to the beginning. In the B2B space, If your Ideal Client/Target market is well defined, you probably have (or can get) a pretty good idea of the establishments that meet that ideal client criteria.

Another more salesy metric is the sales stage conversion rates as Debra Chantry-Taylor29 pointed out. There is a downloadable spreadsheet in the blog linked below that you can use to calculate the impact of improving the various stages of your Sales Process.
https://www.convergo.co/sales/how-to-move-needle-on-most-impactful-pipeline-metrics/66

We track leads, proposals sent out, and new engagements. We also track our marketing email campaign on our Marketing/Sales Scorecard (% open and % clicked through).